How do I reduce Salesforce license costs?
Audit login frequency by user and downgrade Enterprise Edition seats ($165/user/mo) that don't need the full CRM to Platform ($25/user/mo) or reclaim entirely — a typical org has 25% over-provisioning.
Details
Salesforce license tiers: Starter $25/mo, Pro $100/mo, Enterprise $165/mo, Unlimited $330/mo. The delta between Enterprise and Platform (for internal read-only users) is $140/user/mo — $1,680/year per seat.
The audit signal is login frequency. Pull the Salesforce login history report — any user with < 4 logins in 30 days is over-provisioned. Managers, execs, and finance often hold Enterprise seats they use once a month.
Reclaim work is best timed 60 days before your renewal. Salesforce Account Executives will not concede mid-cycle but always negotiate on next-renewal seat count.
Automate this with SeatMap.AI
The audit path above works. It also takes hours per month per tool. SeatMap.AI runs it on a schedule, stages the reclaim actions for review, and shows you the annualized savings in real dollars.